Director, Podcast Content Strategy and Publicity

As one of the world’s top three credit ratings agencies, Fitch Ratings plays a critical role in global capital markets by providing credit analysis, ratings, research, and commentary to financial market participants. For over 100 years, Fitch Ratings has been creating value for global markets through its rigorous analysis and deep expertise, which have resulted in a variety of market leading tools, methodologies, indices, research, and analytical products. Fitch Ratings is part of Fitch Group, a global leader in financial information services with operations in more than 30 countries, which also includes Fitch Solutions. With dual headquarters in London and New York, Fitch Group is owned by Hearst.

Fitch Ratings is currently seeking a Director, Podcast Content Strategy and Publicity based out of our New York office.

Fitch is seeking an experienced marketing and communications professional with deep expertise in podcast content strategy, editorial curation and talent management, with a heavy focus on financial information services and B2B audiences.

This role is ideal for a strategic thinker with demonstrable experience in content development, storytelling, multi-channel/format content programming, strategy and audience development. The individual will work closely with the company's leadership, heads of marketing, and in-house production teams to create high-quality marketing content that amplifies key themes, enhances brand authority and engages a targeted B2B audience. A primary focus will be on launching new cross-brand podcast vehicles and enriching existing products.

The ideal candidate understands the nuances of talent management and has experience leveraging both internal networks and third party thought leaders to engage on core themes and market-moving events. They love to work collaboratively on production and storytelling, presenting ideas in a clear and concise manner. They recognize the power of leveraging the news cycle, social media, and the importance of using adjacent platforms to build brand loyalty.

How You’ll Make an Impact:

• Work collaboratively on development and growth plans for new podcasts, including defining the vision, format, and editorial direction, ensuring alignment with the company's brand, industry trends, and audience interests.
• Work closely with the Head of Multimedia and internal producers to ensure content is executed smoothly from concept to delivery, working with onsite, remote and hybrid recording scenarios.
• Work with hosts and SMEs to guide the creation of engaging episodes, including scripting, guest selection, and storytelling techniques that resonate with relevant target audiences.
• Recruit, engage, and manage hosts, guest talent, and contributors by leveraging internal networks and robust industry contacts to assemble the right mix of voices and expertise for each initiative.
• Develop strategies for audience acquisition, engagement, and retention through digital marketing channels and earned media; work with marketing/comms partners to deploy/execute.
• Analyze engagement data and provide insights for continuous improvement in content development, delivery and audience reach.
• Work alongside internal teams and liaise with internal stakeholders to integrate the podcast within the company's broader content strategy and business goals. Contribute to content planning and brainstorming sessions with Analysts, Publishing, Marketing and Communications.

You May be a Good Fit if:

• 10+ years experience in audience development, content marketing, and digital storytelling across channels and formats.
• Experience in building and growing a podcast end to end; specifically in financial services industry and financial journalism highly preferred.
• Strong knowledge of finance industry trends, capital markets, and ability to translate complex topics into engaging content. Experience connecting corporate themes and research views to market events.
• Expertise in audio storytelling, editing, and production workflows.
• Mastery of podcast distribution platforms, analytics tools, and monetization strategies.
• Exceptional project management, communication and leadership skills to engage senior stakeholders with confidence, manage expectations, while guiding production teams in executing a successful podcast strategy.
• Experience pitching analysts/thought leaders for third party engagement opportunities, e.g., podcasts, speaking roles, etc., highly desirable.
• Prior experience in journalism and/or publicity a plus.
• Prior experience using AI solutions for content generation and an appetite for exploring and applying new technologies in marketing and content production.

What Would Make You Stand Out:

• Someone who has shaped a high-impact financial podcast from the ground up, while helping to inform longer term cross channel content marketing strategy.
• Passionate about podcasting and have a vision for exploring new content marketing formats

Why Choose Fitch:

• Hybrid Work Environment: 3 days a week in office required
• A Culture of Learning & Mobility:Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
• Supportive Parenting Policies:Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
• Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community