Manager, Audience Growth

Lemonada Media was born in 2019 out of one simple goal: to make the hard stuff a little easier. Creating content that reflected an unfiltered version of humanity evolved into something bigger: a mission to make life suck less. What started as an indie podcast network cofounded by Jessica Cordova Kramer and Stephanie Wittels Wachs has grown into one of the top podcast publishers in the country, now part of PodX Group, a leading international podcast company.

Lemonada has built a reputation for working with voices that have true cultural relevance. We launched Wiser Than Me with Julia Louis-Dreyfus, which spent 29 consecutive days at #1 on Apple Podcasts and was named Apple’s 2023 Show of the Year. We created the audio reality™ genre with BEING Studios. We’ve debuted series that hit #1 overall at launch — Blind Plea, Fail Better with David Duchovny, The Pink House with Sam Smith — and have been recognized with Gracie and Webby awards for shows like Last Day, Believe Her, Choice Words with Samantha Bee, and BEING Trans. In 2023, we announced Lemonada Books, a co-development imprint with Gallery Books, a division of Simon & Schuster.

Our greatest strength is developing fresh ideas from the ground up with both leading and emerging talent. Everything is handled under one roof and in-house — production, distribution, monetization, and audience growth — allowing us to work holistically through every step of the creative process.

We make shows about real life. They’re funny, they’re emotional, they’re the kind of thing you send to your best friend at midnight with zero context. That’s the goal. That’s always been the goal.

Lemonada is led by CEO Stephanie Wittels Wachs and is headquartered wherever the Wi-Fi is strongest.

Lemonada is on a mission to make life suck less. We create audio and video podcasts that tackle the most human stuff in ways that are entertaining, honest, and worth sharing. We’ve built a network with loyal audiences, critical respect, and content that truly matters.

As we continue to scale and grow our Audience Growth team, Lemonada Media is seeking an Audience Growth Associate to support audience acquisition, engagement, and retention efforts across our portfolio. This role will help execute marketing campaigns, analyze audience performance, and identify opportunities to grow listenership and deepen audience engagement.

Data-driven, organized, and creative individuals with marketing and/or audience growth experience are encouraged to apply. The ideal candidate will be passionate about podcasts, digital media, and audience development.

Responsibilities

• Support the planning and execution of audience growth campaigns across podcasts, video, social media, newsletters, paid marketing channels, and other emerging platforms.
• Develop creative concepts and execute cross-promotional strategies with external podcast partners to expand audience reach and drive brand awareness.
• Own marketing data and analytics including audience metrics, campaign performance, engagement, and more.
• Assist with paid media campaigns and marketing initiatives designed to increase podcast discovery and subscriber growth.
• Collaborate with content and audience growth team members to develop promotional strategies and audience engagement efforts.
• Conduct market research and monitor industry trends to identify growth opportunities.
• Help manage marketing calendars, campaign assets, and project timelines.
• Own relationships with external partners to coordinate marketing efforts.

Competencies

• 3-5 years of experience in marketing, audience development, digital media, podcasting, or a related field.
• Strong analytical skills and comfort working with performance data and reporting tools.
• Deep passion for and fluency in the digital media ecosystem, with a strong understanding of YouTube, short-form video, TikTok discoverability, and the evolving podcast landscape.
• Experience working in a fast paced environment, supporting multiple strategic priorities simultaneously.
• Excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Demonstrates Lemonada’s core values: empathy, mission-driven, and honest.
• Interest in podcasts, storytelling, and digital media.

Lemonada Media is committed to providing equal employment opportunities to all applicants and employees. We serve a diverse audience and believe that diverse perspectives strengthen our work. As we continue to create dynamic content, we are dedicated to fostering a workplace that celebrates the values of diversity, equity, and inclusion.

Lemonada does not discriminate on the basis of race, color, religion, creed, national origin, ancestry, age, disability, sex, sexual orientation, gender identity or expression, marital status, pregnancy, veteran status, or any other characteristic protected by applicable federal, state, or local law.

We strongly encourage candidates from historically underrepresented communities, including people of color, women, LGBTQIA+ individuals, veterans, and people with disabilities, to apply.

Employment Logistics

This position is full-time. We offer a competitive salary commensurate with experience. We also offer Medical, Dental, Vision benefits, Life and ST Disability Insurance, Medical and Dependent Care FSA, 401K and Flexible PTO to all full-time employees in addition to a generous holiday schedule, including two weeks of org-wide shared time off in December.